Sixth Sense Technology

www.ted.com is a great site for ‘ideas worth spreading’ as their tagline says. I recently watched a video about SixthSense invented by Pranav Mistry. SixthSense is a wearable device that enables new interactions between the real world and the world of data. This is a MUST SEE video that will leave you in awe and shaking your head in wonderment. The invention is so revolutionary, it has consumed my imagination with rampant thoughts of how this will transform the customer experience. Inventions like this are a reminder that we are merely at the tip of the digital age, with many more jaw-dropping moments yet to come. Watch the video and imagine:  how could this technology be used to enhance the customer experience you offer?

 

http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html

The Purpose of a Business is to Create a Customer… who creates customers.

My business is all about helping my clients to find effective ways to influence and manage their customer relations. So, when I read this quote recently, I just had to start my first blog entry with it. Peter Drucker first said, “The purpose of a business is to create a customer”. Recently however, Shiv Singh, VP at Razorfish, added to that definition by stating, “The purpose of a business is to create a customer… who creates customers.” Now how clever is that addition in this age of social influence marketing? Words to aspire to when you can give a customer such a positive experience, that they are compelled to round up more customers to share in that experience with them.  I have put this definition onto my web site as a constant reminder of our purpose at Kewl Consulting.